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                        <description><![CDATA[Consumers shifted where and how they shopped this holiday season, sending clear messages about what businesses should focus on going forward.]]></description>
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                        <description><![CDATA[From organizing clients&#039; seasonal clothes to walking the neighbors&#039; dogs, summertime can bring entrepreneurial inspiration along with sunshine and relaxation.]]></description>
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                        <title>Successful Companies That Reinvented Their Business</title>
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                        <dc:creator>Sean Ludwig</dc:creator>
                        <description><![CDATA[For some companies, it can pay off massively to pivot away from your core business and focus on something new. Here are 13 examples of companies that successfully reinvented their business.]]></description>
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                        <title>How Apple Is Providing Small Businesses With Tools to Connect &amp; Scale</title>
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                        <description><![CDATA[Vice President Susan Prescott on how the tech giant is seeking to make life easier for small business owners.]]></description>
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                        <title>How Perfect Circle Recycling Created a Sustainable Business Plan</title>
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                        <description><![CDATA[Kristi King of Perfect Circle Recycling discusses how her company was able to develop a successful sustainable business model.]]></description>
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                        <title>Execs From Major Brands Discuss Monetizing Big (Post-Pandemic) Growth Opportunities</title>
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                        <title>How Startup Back to the Roots Monetized the Gardening Boom</title>
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                        <dc:creator>Joan Verdon</dc:creator>
                        <description><![CDATA[Nikhil Arora, Co-founder of the organic seed and gardening kit company, on his company’s rise from a nascent startup to garnering over $100 million in retail sales.]]></description>
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                        <title>Why Big Businesses Launched Accelerators For Minority-Owned Startups</title>
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                        <pubDate>Wed, 17 May 2023 09:08:00 -0400</pubDate>
                        <dc:creator>Lori Ioannou</dc:creator>
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                        <title>Beachy Small Businesses That Make It Feel Like Summer All Year Long</title>
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                        <pubDate>Tue, 16 May 2023 00:00:00 -0400</pubDate>
                        <dc:creator>Emily Iverson</dc:creator>
                        <description><![CDATA[These five small businesses design for and cater to those who chase the sunshine and the waves all year long.]]></description>
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                        <title>American Express Business Blueprint Is Designed to Help SMBs Grow</title>
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                        <pubDate>Mon, 15 May 2023 09:25:00 -0400</pubDate>
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                        <description><![CDATA[Brett Sussman on how its ‘digital one-stop shop’ for small businesses’ financial needs offers cash-flow visibility, enabling smart decision-making during challenging economic times.]]></description>
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                        <title>How Conqueror Consulting Group Incorporates Personal Branding Into Its Business Marketing</title>
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                        <pubDate>Mon, 15 May 2023 09:23:00 -0400</pubDate>
                        <dc:creator>Sammi Caramela</dc:creator>
                        <description><![CDATA[Nesha K. Brown, Founder of Conqueror Consulting Group, highlights the impact of using your personal branding as a form of business marketing.]]></description>
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                        <title>Down by the River Lavender: Building a Blooming Business</title>
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                        <pubDate>Wed, 10 May 2023 00:00:00 -0400</pubDate>
                        <dc:creator>Karen Kroll</dc:creator>
                        <description><![CDATA[Beth Hammerberg is steadily building Down by the River Lavender by focusing on key principles: treating her business as a business, remaining cash-only, and partnering with other business owners.]]></description>
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                        <title>School Uniform Brand French Toast Measures ROI in Social Impact, Not Units Sold</title>
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                        <pubDate>Mon, 01 May 2023 11:15:00 -0400</pubDate>
                        <dc:creator>Jackie Chiquoine</dc:creator>
                        <description><![CDATA[The children&#039;s clothing company is leaning into customer service and culturally relevant partnerships, like one with hit TV show “Abbott Elementary,” to connect with consumers across generations.]]></description>
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                        <title>Small Businesses That Lean Into Spring</title>
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                        <dc:creator>Emily Iverson</dc:creator>
                        <description><![CDATA[These small businesses embrace natural and seasonal ingredients and offer fruity, floral, and farm-fresh goods.]]></description>
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                        <title>How Focusing on Networking Helped SOW &amp; REAP Physical Therapy Grow</title>
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                        <pubDate>Fri, 28 Apr 2023 09:50:00 -0400</pubDate>
                        <dc:creator>Karen Kroll</dc:creator>
                        <description><![CDATA[LaTonya Mister, DPT, shares key ways in which she has grown her physical therapy practice, SOW &amp; REAP Physical Therapy.]]></description>
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                        <title>Eco-Lodging Platforms Monetize Demand for Sustainable Travel Experiences</title>
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                        <pubDate>Tue, 25 Apr 2023 09:11:00 -0400</pubDate>
                        <dc:creator>Mark Hamstra</dc:creator>
                        <description><![CDATA[Discover Corps, Natural Habitat Adventures, and Kind Traveler tap into the growth of ‘impact tourism’ to drive business.]]></description>
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                        <title>Emerging Social Media Strategies Businesses Must Know to Grow</title>
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                        <pubDate>Wed, 19 Apr 2023 06:57:00 -0400</pubDate>
                        <dc:creator>Jackie Chiquoine</dc:creator>
                        <description><![CDATA[How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.]]></description>
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                        <title>Pickleball’s Fast-Growing Popularity Is Creating Sales Opportunities for Businesses</title>
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                        <pubDate>Tue, 18 Apr 2023 09:31:00 -0400</pubDate>
                        <dc:creator>Mark Hamstra</dc:creator>
                        <description><![CDATA[Subway, Walmart, Chicken N Pickle, and CourtReserve are among the companies taking a swing at monetizing the ping-pong-meets-tennis game.]]></description>
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                        <title>Loblolly Creamery Founder Shares the Scoop on Her Small Business Success</title>
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                        <pubDate>Fri, 14 Apr 2023 00:00:00 -0400</pubDate>
                        <dc:creator>Karen Kroll</dc:creator>
                        <description><![CDATA[While operating an ice cream business offers plenty of opportunity for fun, Sally Mengel, Owner of Loblolly Creamery, has also gained important insight into running a thriving business.]]></description>
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                        <title>GoodwillFinds: 121-Year-Old Resale Business Expands Its Online Reach</title>
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                        <pubDate>Wed, 12 Apr 2023 09:08:00 -0400</pubDate>
                        <dc:creator>Joan Verdon</dc:creator>
                        <description><![CDATA[Matthew Kaness shares how he’s building a new e-commerce identity for one of the oldest names in secondhand shopping.]]></description>
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                        <title>Hair Accessories Brand Goody Gets Artsy to Cultivate New Consumers</title>
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                        <pubDate>Thu, 06 Apr 2023 09:17:00 -0400</pubDate>
                        <dc:creator>Faye Brookman</dc:creator>
                        <description><![CDATA[The venerable brand&#039;s new Goody Tru collection was created by BIPOC artists and designed to drive sales transactions and appeal to multicultural customers that value self-expression.]]></description>
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